SoMe
SoMe
SoMe
I launched my first niche social media profile in 2018, dedicated to my reef aquarium. I shared daily updates about my process, progress, and what I was learning within the niche. The profile steadily grew, and before long, I began receiving sponsored products regularly - transforming what started as an expensive hobby into a cost-free passion project.
In 2020, I created my nature and travel-focused accounts and began studying social media trends, platform algorithms, and content performance in-depth. Since then, I’ve posted almost daily while actively tracking changes in trends and algorithms across platforms. Several of my posts have gone viral, and I continue to grow my audience steadily.
In addition to managing my own profiles, I’ve also coached smaller companies on how to navigate social media effectively - offering guidance on algorithms, trend adaptation, and creating high-quality content tailored for each platform.
Instagram & TikTok (& Faccebook)
ByBenche
I started my ByBenche nature/travel accounts in 2020 and have been posting 5-7 times a week ever since. I mainly focus on TikTok and Instagram, with Facebook linked, and I’m slowly learning YouTube as well.
I’ve had a few collaborations so far, including Fresh Denmark and Lotus Car Rental Iceland, with more to come. I continuously study trends and algorithms and keep a close eye on what’s working. My accounts are steadily growing, and I have good engagement across platforms.
I post both manually and through scheduling tools, and I’ve also tried boosting posts to reach a more targeted audience. I analyze the performance of each post to learn and improve, always aiming for high-quality and original content.
I work with a content strategy where my posts and feed are polished, while my stories are more personal - showing behind the scenes and letting followers get to know the creator behind the content.
TikTok & Instagram (& Facebook)
Others
I’ve supported other content creators and small businesses in getting started on social media by guiding them through the process. I help them choose the right gear for creating content and make sure they understand the importance of resolution, aspect ratios, and proper formatting. I often recommend useful courses for learning about algorithms and provide suggestions for building a content strategy that fits their brand. In many cases, I’ve also assisted with creating their very first posts and stories to help them feel confident and set up for success.
